Blink
Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Here, we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures: the election of Warren Harding; and the shooting of Amadou Diallo by police. This book reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
  • Publisher: Little, Brown and Company
  • Publication date: 01/12/2005
  • ISBN: 9780316057905
  • Page extent: 304
  • Format: Paperback
  • Dimensions: 171 mm x 108 mm
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