The Tipping Point
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
  • Publisher: Little, Brown and Company
  • Publication date: 01/05/2001
  • ISBN: 9780316679077
  • Page extent: 288
  • Format: Paperback
  • Dimensions: 171 mm x 107 mm
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