In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
- Publisher: Little, Brown and Company
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Publication date:
01/05/2001
- ISBN: 9780316679077
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Page extent:
288
- Format: Paperback
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Dimensions:
171 mm x 107 mm
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