The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. But it's just makeup, right? Wrong. It's an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora's story, you will learn how to lead the evolution of a decades old brand and how to relaunch it in a new market, how to create a customer experience that revolutionizes an industry, and how to reach a younger audience and ignite a passion for your product.