The darker and more dystopian the future appears, the more influential public writers become. But with so much content vying for our attention, and so much misinformation and propaganda polluting public discourse, how can writers break through the noise to inform an increasingly busy, stressed, and overwhelmed audience? In this book, bestselling author, writing coach, and teacher Roy Peter Clark offers a succinct and practical guide to writing with clarity, honesty, and conviction. By analyzing stellar writing samples from a diverse collection of public writers, Clark highlights and explains the tools journalists, scientists, economists, fact-checkers, even storytellers use to engage, inform, and hook readers, and how best to deploy them in a variety of contexts. In doing so, he provides answers to some of the most pressing questions facing writers today.