America's favorite writing coach returns with a guide to writing clearly and honestly in a world full of lies, propaganda, and misinformation. In Tell It Like It Is, bestselling author, writing coach, and teacher Roy Peter Clark offers a succinct and practical guide to writing with clarity, honesty, and conviction. By analyzing stellar writing samples from a diverse collection of public writers, Clark highlights and explains the tools journalists, scientists, economists, fact-checkers, even storytellers use to engage, inform, and hook readers, and how best to deploy them in a variety of contexts. With Clark's trademark wit, insight, and compassion, Tell It Like It Is offers a uniquely practical and engaging guide to public writing in unprecedented times—and an urgently needed remedy for a dangerously confused world.