The New York Times Bestselling author, Gary Vaynerchuk, is back with his second business book, this time looking at the evolution of economic interaction and the role social media plays for both the business and the consumer in THE THANK YOU ECONOMY THE THANK YOU ECONOMY isn’t some abstract concept or wacky business strategy...it’s the way we buy and sell, the way we’re interacting on all levels, at this exact moment. The way our marketplace functions has been evolving right before our eyes, changing into one that places heavy value on social interaction, which means the individuals and brands that “out-care” and “out-love” their competition will see the biggest returns. The businesses harnessing the word-of-mouth power coming from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today’s markets. Gary Vaynerchuk will lay out the thoughts, beliefs, and case studies that support this enormous change, covering everything from the consumer to the CEO while focusing on the connections in between.