A social media expert, entrepreneur, and New York Times best-selling author explains why the battle for customers now depends not just on “poking” people using social media, but on delivering a knockout punch through compelling storytelling. Gary Vaynerchuk’s first bestseller, CRUSH IT!, showed aspiring entrepreneurs how to turn their passions into full-fledged businesses using the tools of the Internet. His second bestseller, THE THANK YOU ECONOMY, showed more established firms how to use social media to transform their relationships with customers. Now, in JAB, JAB, JAB, RIGHT HOOK, Vaynerchuk taps into an even more profound and urgent need that is being felt by large companies and entrepreneurs alike: the need to truly engage customers not by shouting at them over social media, but by creating compelling content, through new narrative forms particular to each of the different kinds of media platforms that have sprung up in the last five years. Media platforms such as YouTube, Twitter, Tumblr, Instagram, and Pinterest are not merely channels for distributing corporate banner ads. Indeed, each are particular forms of media, and each operate by their own particular set of rules and thus require different approaches to content generation and storytelling. And, as increasing numbers of consumers turn first to their Smartphones and other mobile devices, business leaders will need to learn how to connect with customers in 1-2 seconds using “micro-storytelling.” Small businesspeople and corporate titans alike need to understand the new rules of engagement-how to create and adapt their messages for different platforms to drive customers not just to listen, but to act. Over the course of his work with many large companies, Vaynerchuk has developed an even deeper appreciation for the power of content creation. Most companies are not achieving the results they’d hoped for with such campaigns. Why? They are doing it wrong-focusing on delivering lots of jabs without understanding that the most critical move they can make is to create unique content-with strong characters, voices, and plot points. Success today depends on creating compelling content, uniquely tailored to each of these platforms. It’s not simply a matter of fancy footwork, but of knowing how to make the right moves at precisely the right moments. With lively stories, practical advice, and cutting-edge insights, Vaynerchuk’s latest book will show readers how to throw a punch that really connects with consumers.