China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide to China E-commerce helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. A quick, punchy read, this is a a useful book for consumer brands, retailers, and entrepreneurs. One of the leading practitioners in China e-commerce, Frank Lavin is the founder and CEO of Export Now, a U.S. company that helps brands with China market entry and operating e-commerce stores. Lavin previously served as Undersecretary of Commerce for International Trade, U.S. Ambassador to Singapore, and in other senior-level positions in government and banking.