What makes a pitch good, bad, or amazing? Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show. In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact-whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up. He dives deep into the minds and methods of founders who pitched their way to million-dollar valuations, and tackles lessons that can be learned from those who failed. This is the titular playbook that explores each component of the pitch so that you can understand the art and science behind it as you gear yours for success.