The Persuasive Manager: Communication Strategies for 21st Century Managers
The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.
- Publisher: Penguin Random House SEA
- Publication date: 29/10/2019
- ISBN: 9789814867030
- Page extent: 280
- Format: Paperback
- Dimensions: 198 mm x 129 mm
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