9781984898241
Power Play
Elon Musk is among the most ambitious, controversial titans of Silicon Valley, but his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were mere novelties. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than the competition. To accomplish this, Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, but buoyed by its loyal supporters. Musk himself would often prove to be Tesla's worst enemy-his antics more than once taking the company he had largely funded at the outset with his own money to the brink of collapse. Was he an underdog, an antihero, a con man, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat to the drama-the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds-and changed the future.
  • Publisher: Anchor US
  • Publication date: 30/08/2022
  • ISBN: 9781984898241
  • Page extent: 400
  • Format: Paperback
  • Dimensions: 204 mm x 133 mm
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