A bold guide to finding your unique purpose and uncensored self, Find Your F*ckyeah disrupts today's warm, fuzzy brand of #selfcare and "Just be you!" personal growth trends, translating the hard science of happiness for a generation that speaks emoji. Despite everything society says, you are not a living brand, you do not have to have one passion / purpose / calling, and no amount of #selfcare is going to change your life. In Find Your F*ckyeah , Alexis Rockley uses guided scientific experiments and refreshing wit to prove why one-size-fits-all success formulas and trendy morning routines won't keep us happy—and shows us how to find what will.