Writing is important to many of us - for our careers, studies, businesses or creative fulfilment - but sitting down and doing it can feel impossible. We often struggle to give it the attention it deserves. We can't find time. Our focus is torn. Distractions are everywhere. Our inner critic keeps telling us we're no good. But what if you could find a highly effective writing habit that was perfect for you? Bec Evans and Chris Smith have helped thousands of people stop procrastinating, overcome their blocks and reach their writing goals. Now, they've turned their successful approach into this life-changing book that anyone can use to write more productively and with less stress. Packed full of tried and tested advice, stories you can relate to and the latest research from psychology and neuroscience, this book gives you the tools you need to start writing, keep going - and finish.