Female characters throughout history have been burdened by the moral trap that is likeability. Any woman who dares to reveal her messy side has been treated as a cautionary tale. Today, unlikeable female characters are everywhere in film, TV, and wider pop culture. For the first time ever, they are being accepted and even showered with industry awards. How did we get to this point? This book traces the evolution of highly memorable female characters, from Samantha Jones as "The Slut" in Sex and the City to the iconic Mean Girl, Regina George, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. It looks at the nuances of womanhood on and off-screen to reveal whether society is finally ready to embrace complicated women.