Albert Einstein was the first modern-day celebrity and, decades after his death, still has the world's most recognizable face. Award-winning author and journalist Benyamin Cohen has a bizarre side hustle as the manager of Einstein's official social media accounts, which have 20 million followers-more than most living celebrities. In The Einstein Effect, Cohen embarks on a global quest to unearth Einstein's ongoing relevance today. Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein (including two rabbis), and even tracks down the brain of Einstein, stolen from his body during the autopsy. Cohen shows us the myriad ways the Nobel Prize winner's influence is still with us, giving an in-depth-and often hilarious-look at the world's favorite genius like you've never seen him before.