If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like? It would look like this book. Over a stellar career, Roger Martin has advised CEOs of some of the world's most successful companies. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape-illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential primer for any current or aspiring business leader.