What is the “Entrepreneur’s Paradox”? Author Curtis Morley coined a term that identifies the 16 pitfalls that many entrepreneurs fall into. He calls it the “Entrepreneur’s Paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, stress, and bills, and ultimately failure. This is the paradox that is entrepreneurship. Understanding the “Entrepreneur’s Paradox” may be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs—5x results.