Extreme market volatility, pandemics, industry change, supply-chain disruption. There is no question that strategic decision-making has become more challenging and complex. In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. Oberholzer-Gee shows these value dynamics in action and explains how the Value Stick enables firms to gauge and improve their strategies and operations. Better, Simpler Strategy will become every business strategist’s must-have guide for making better strategic decisions and gaining competitive advantage.