Negotiation is stuck it's time for something new. Almost everything is negotiable, almost every interaction a negotiation. But when we have real differences, is a win-win always possible? In Creative Conflict, negotiation experts Bill Sanders and Frank Mobus use a dynamic, dialectical approach to show that negotiations are driven by competition and cooperation at the same time, counterintuitively revealing that conflict is at the core of every negotiation. Creative negotiators probe and push until they hit a wall of disagreement, then figure out how to get past it. The authors construct a simple framework based on three basic but distinct contexts: bargaining, dealmaking, and relationship building. They then instruct readers on how to skillfully pursue their own interests while simultaneously seeking ways to expand a deal's scope and value for both sides.