An organization’s future success depends on their decision makers’ ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow’s uncertainties? Here is a tool kit to foresee coming changes and understand why big data will not help you with understanding tomorrow’s disruptions. The future starts with small data—first. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It’s the difference between being ahead of the curve and struggling to catch up. Small Data, Big Disruptions provides the information you need to anticipate the future and understand tomorrow’s market dynamics.