Part self-help wisdom, part business school teaching, and part interactive workbook pages, plus real-life advice from 18 amazing, thriving entrepreneurs: this book is everything you need to know to turn your creative passion into a successful company. With clarity and approachability, this complete guide will teach you how to monetize your creativity with a sustainable operation: ideation and business plans, branding, bookkeeping, accounting, marketing, management, social media, and more. Whatever your idea, the same responsible business principles apply. With dedicated space for you to write down your own ideas, Carly will walk you through the process, step-by-step. With firsthand wisdom, she’ll encourage you to live a happy entrepreneur’s lifestyle because YOU are your business’s greatest asset.