OVER 500,000 COPIES SOLD IN JAPAN Developed by researchers in Japan, Moimoi is proven to captivate babies—and even settle their crying and fussing! Meet moimoi—the colorful creatures scientifically proven to distract and delight your fussy baby! Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look! When Dr. Kazuo Hiraki tested many different designs at the University of Tokyo “Baby Lab,” babies looked at moimoi for twice as long as the competition. Parents in Japan swear by moimoi and have purchased over 500,000 books—and your newborn or toddler will love the high-contrast art and silly sounds of moimoi, too! As Dr. Kazuo Hiraki observes, babies don’t always like what we think they like. (It takes fully developed vision to appreciate Peter Rabbit.) That’s why high-contrast books are having a heyday. Moimoi takes high contrast to the max!