Millions of people have quit their jobs, seeking happiness and defining success on their own terms. Is it a mistake? As Pulitzer prize-winning journalist Julia Keller found out, it’s not. And, in fact, it might even save your life. Diving into ‘the neuroscience of nope’ and the cultural messages that drive our reluctance to throw in the towel, Keller dismantles the myth of perseverance once and for all. Because grit isn't always great. And quitting can be an unexpected act of self-love. This book reminds us that, in order to live meaningful, satisfying lives, we have to be able to say “no”—full stop. With Keller’s guidance, readers will learn the art of the quasi quit, how quitting makes space for key breakthroughs, and more. Weaving cutting-edge scientific research with incisive pop culture commentary and conversations with people who have made profound change in their own lives, Keller gives readers the confidence they need to pull the plug.