Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? Pulitzer Prize winner Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine. Employing a mix of research, deep reporting, and 100 data visualizations, Hickey presents the true power of entertainment and culture. Readers will be given a nerdy, and sobering, celebration of popular entertainment and its surprising power to change the world.