Tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and has emerged as a sought-after global lifestyle brand. Tokidoki has managed to develop commercial public collaborations with brands and organizations like Sephora, Levi's, MLB, the San Francisco Giants, and T-Mobile, while also developing more artistic partnerships with Karl Lagerfeld and the Guggenheim museum, and crossovers with other iconic pop culture characters like Barbie, Hello Kitty, Marvel heroes, and Peanuts.