An in-depth look at the influence of the Grateful Dead and hippie culture on contemporary fashion and street style by GQ’s style-in-the-wild correspondent and fashion expert. Since the formation of Dead & Company, a new breed of Deadhead has emerged: someone who appreciates stylish streetwear as much as tie-dye. Tie-dyed pieces from designer labels like Louis Vuitton, Off-White, Saint Laurent, Balenciaga, Missoni, and Burberry have dominated runway looks. This book, visually driven and heavily captioned, is a look book for current Deadhead culture. Dead Style is a surprising, provocative, engaging, and fun work, a Grateful Dead book for a new generation.