Allen Carr's hundred-cigarettes-a-day addiction drove him to despair but after countless attempts to quit he discovered what the world had been waiting for—the EASY WAY TO STOP SMOKING. Now recognised as the world's leading expert on helping smokers to quit, Allen Carr's informative, no-scare-tactics methods and techniques are a revelation for those desperate to kick the habit. 2015 marks the 30th anniversary since this ground-breaking book's first publication.