From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In this book, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change. This book walks readers through McHale’s four-step process to culture transformation, including how to: Understand what “corporate culture” really is and how it impacts every aspect of the way your organization operates; Analyze where your culture is broken or not adding maximum value; Unlock the power of reframing roles within your company to empower and engage your employees; and Utilize proven methods and tools to break through deeply embedded patterns and change your company mind-set.