For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program, yet companies everywhere continue to struggle with toxic cultures, and the unhappiness and low productivity that go with them. In Trust Factor, neuroscientist Paul Zak shows that innate brain functions hold the answers we've been looking for. Put simply, the key to providing an engaging, encouraging, positive culture that keeps your employees energized is trust. This book also incorporates science-based insights for building high-trust organizations with successful examples from The Container Store, Zappos, and Herman Miller. By using the simple mechanisms in Trust Factor, you can create a perpetual trust-building cycle between your management and staff, thus ending stubborn workplace patterns.