Succeeding in today's global market requires a new set of skills than it did when the pioneers of the twentieth century were making their mark. But don't let that intimidate you from expanding your business beyond our borders. In order to negotiate with vendors in Japan, it is not necessary to immerse yourself in the Asian culture. To explore potential markets in Africa, you don't need to take a month-long safari across the jungle to learn what their people are like. The key to taking your business global, and doing so effectively, is all about your CQ, or cultural intelligence. David Livermore has detailed a four-step model for improving your CQ and maximizing your impact in managing across cultures: Drive – boost your motivation for and confidence in interacting with other cultures; Knowledge – understand the relevance of differences in religion, values, norms, and languages; Strategy – plan ahead for unfamiliar cultural settings and Action – successfully adapt your behavior to each situation.