Rising Tide Car Wash in Parkland, Florida, isn't average in any way. When Tom D'Eri and his father John bought the location in 2013, it was struggling. Now it's one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. Its two locations are absurdly profitable. Why so much hoopla over a successful car wash? Roughly 80 percent of Rising Tide's workforce is made up of people with autism. You might think that Rising Tide has been so successful because people have celebrated its social mission. That's true, but the mission alone doesn't explain the excellence that permeates every aspect of the business. Put any aspect of the D'Eris' operation against other businesses, and you'll find they have the edge. The Power of Potential tells the inspiring, surprising reason why: The car wash's excellence isn't in spite of their unusual workforce, but because of it. Thanks to their unconventional staff, the Rising Tide team were able to discover and correct common problems that typically fly under the radar in businesses.