If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book. Colin Cowie, one of the world's most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer service culture that anyone can tailor to their own needs, whether you're a shopkeeper, corporate marketing director, or budding event planner. Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn't complain when something goes wrong than one who does.
- Publisher: HarperCollins Leadership
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Publication date:
07/09/2021
- ISBN: 9781400224005
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Page extent:
288
- Format: Hardback
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Dimensions:
229 mm x 153 mm
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