Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn how to create and implement the one marketing plan you will never regret, how to develop a sales funnel that attracts the right customers to your business. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This book will teach you how to create and implement a sales funnel that will increase traffic and drive sales.