A young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes, possibly the most controversial consumer product in human history. Over the next decade, he travels the world as he works as legal counsel to successfully market cigarettes in dozens of countries. Firebrand ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies are now thriving, drenched in profits from their one billion smokers worldwide. Written with the character-based gusto and narrative flare akin to Michael Lewis, and the behind-the-scenes intrigue of Bad Blood and Confessions of an Economic Hit Man, Firebrand is a compelling paradox of corporate responsibility, public health, and an engrossing tale of a morally dubious yet completely legal enterprise.