In this book, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable-if we know what to look for. Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.