In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that’s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: Does it differentiate? Does it attract? Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn’t stand out and connect with customers—the long-anticipated answer to the defining business challenge of our time.