When it comes to our money, many of us believe that to acquire more we have to spend less. But the truth is that a mindset of skimping and frugality can lead you to miss opportunities for income growth and kill your dreams of early retirement. To live our best life today—while planning for an even better tomorrow—we need to make smarter, not fewer, spending decisions. In Buy This, Not That, Dogen shares his brass-tacks strategies for building wealth, no matter how much money you have in the bank. With hard numbers and his signature straight talk, Dogen reveals the spending dos and donts for the biggest, and the smallest, purchases of your life. You don't need to be a millionaire or a genius to achieve financial freedom. It's about making the most of your money, now, and forever-and it's never too late to get started.