Richard Montanez wasn't supposed to have big dreams. Everything changed when one night, at 28, Montanez used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montanez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage-or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montanez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.