Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to ‘be you’ challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head. In Being You, Seth guides the reader through crucial contributions from philosophy, biology, cognitive science, neuroscience and artificial intelligence, developing a new understanding of consciousness, and of what it means to be a ‘self ’.