Jeremy Fall grew up blocks away from LA's infamous Skid Row with a single mom who managed a restaurant to make ends meet. At night, he’d go into the kitchen and prepare elaborate and comforting snacks—the only way he knew to calm his anxious, OCD mind. As an adult, Jeremy opened fourteen restaurants around the country, collaborated with Quincy Jones, made the “Forbes 30 Under 30” list in 2020, and became the first restaurateur to be represented by Jay Z’s Roc Nation. Determined to destigmatize mental health for men, this book blends Jeremy’s personal narrative with practical takeaways, outlining core paradigms to help us harness our craziest, most out-there loose balloon ideas and make them work for us—without giving up on our own mental health.