Welcome to the Joy Choice! What if you could easily and joyfully resolve the in-the-moment conflicts that often derail your eating and exercise goals? Sustainable-behavior-change researcher and lifestyle coach Michelle Segar has devoted decades to the study of how to achieve lasting changes in eating and exercise and other self-care behaviors. Segar explains the surprising reasons why our eating and exercise plans so often crash when they come up against real life. This book offers a fresh, brain-based solution that turns the old behavior-change paradigm on its head. This groundbreaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests really drives the consistent choices that power sustainable change.