North, south, east and west. For millennia, these four directions have been foundational to our travel, navigation and exploration and are central to the imaginative, moral and political geography of virtually every culture in the world. This book takes the reader on a journey of directional discovery. Jerry Brotton reveals why Hebrew culture privileges east; why Renaissance Europeans began drawing north at the top of their maps; why the early Islam revered the south; why the Aztecs used five colour-coded cardinal directions; and why no societies, primitive or modern, have ever orientated themselves westwards. He ends by reflecting on our digital age in which we, the little blue dot on the screen, have become the most important compass point. Throughout, Brotton shows that the directions reflect a human desire to create order and that they only have meaning, literally and metaphorically, depending on where you stand.