The practical guide that gives you the skills to improve your business-to-business selling skills and become a better salesperson. Learn how to improve your sales skills through building relationships, presenting your product, and negotiating successfully. You'll discover how to research your market, perfect your pitch, close the deal, and attract repeat business. In a slim, portable format, Essential Managers: Selling gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to focus your energy, open and close a deal, and make an impact. If you are keen to brush up on or enhance your sales skill set, then this is the guide for you.