Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. David Hoffeld's evidence-based approach connects the dots between science and everyday situations to help you consistently succeed, including proven ways to engage buyers' emotions to increase their receptiveness to your ideas, ask questions that line up with how the brain discloses information, lock in the incremental commitments that lead to a sale, create positive influence and reduce the sway of competitors, discover the underlying causes of objections and neutralize them, and guide buyers through the necessary mental steps to make purchasing decisions. The Science of Selling is an essential resource for anyone looking to succeed in today's competitive marketplace, advance their business goals, or boost their ability to influence others.