The BBC is a central part of British life, shared culture and international standing. it is the British public's most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and entertainment—watched and listened to by most people for at least a couple of hours every day, despite stiff competition; and the crown jewel of the uK's global reputation. But the BBC is in peril as never before in its long history. it faces ever-increasing competition and threats from new technology and consumption trends. it suffers relentless attacks from a range of hostile players motivated by their own political and commercial interests. and it faces deep funding cuts. these pressures may even destroy it within a generation. this book is a powerful wake-up call to halt the destruction of one of our greatest assets, built up over almost a century, before it's too late.