If you buy an NFT, do you own anything? Critics say no. But then why are people paying millions of dollars to own them—to the tune of $27 billion in 2021? And why are businesses investing hundreds of millions to develop them? In Creators Take Control: How NFTs and Interactive Ownership Revolutionize Art, Business, and Entertainment, Edward Lee explains how NFTs operate—and how they fundamentally change what it means to own something. Using vivid, easy-to-understand examples, Lee explains the basic arrangement for NFTs. The buyer owns only lines of computer code—a virtual token—stored on blockchain. But the sale typically includes a license for the buyer to use the art or content associated with the NFT, such as the buyer’s profile picture on social media. Under this complex arrangement, the buyer doesn’t own the art. The creator does. So what gives?  Lee examines the dramatic rise of NFTs, including the key artists and innovators who helped to spark this new profound transformation. He provides a compelling new theory, “Tokenism,” that explains the underlying dynamics of NFTs that are revolutionizing our understandings of creativity and ownership. Tokenism is an artistic and technological movement that creates a new kind of ownership in purely virtual representations online—what’s known as the metaverse—through a process of technological abstraction and artificial scarcity effectuated by NFTs. Like Cubism did in the twentieth century, Tokenism topples the traditional view of perspective and ushers in a radically new “meta” relationship between person and object, between viewing and owning. Our view of the world may never be the same.