For her clients and everyone who has been inspired by her humanity, Alua Arthur is a friend at the end of the world. As our country’s leading death doula, she’s spreading a transformative message: thinking about your death—whether imminent or not—will breathe wild, new potential into your life. Warm, generous, and funny AF, Alua supports and helps manage end-of-life care on many levels. The business matters, medical directives, memorial planning; but also honoring the quiet moments, when monitors are beeping and loved ones have stepped out to get some air—or maybe not shown up at all—and her clients become deeply contemplative and want to talk. Aching, unfinished business often emerges. Alua has been present for thousands of these sacred moments—when regrets, fears, secret joys, hidden affairs, and dim realities are finally said aloud.