Almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They're better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? In Magic Words, Jonah Berger gives you an inside look at the new science of language and how you can use it. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences, and more. This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results.