Jadah Sellner knows what it’s like to be burned out, in debt, and just barely holding on to a new business. As she began her entrepreneurial journey, she realized that the current framework for entrepreneurship was meant for men, and decided to create a model that is not only more inclusive but healthier. To build businesses that last, we need to start with ourselves and move outward to our families, our teams, our communities, and the customers we serve with clarity and purpose. Jadah’s guiding principles center around the framework of L.O.V.E.: LEAD: She Builds begins with a call to reset your intention. Rather than giving in to hustle culture because you think there’s no other option, take a pause, set a clear purpose for why you’re doing this work to begin with, and surround yourself with the support you need. In this section, you’ll focus on your most valuable asset: you. You’re the creative leader, the founder, the partner, the mother, the caregiver, the friend. Own the many hats you wear so you can feel empowered as a leader and recommit to your dreams. OPTIMIZE: Now it’s time to double down on what’s working for you and your business, and to put a stop to what is hindering your goals. Most ambitious women want to have it all—and while it’s possible, you can’t do it all at the same time. In this section, you’ll take a deep look at your own schedules, strategies, and business plans, adjusting them so you can turn your dreams into reality without burning out. Learn how to communicate boundaries clearly, know when to say no, manage your calendar in a realistic way, and grow your dream team so you can feel more present in your own life. VISUALIZE: You have the clarity of knowing where you want to go, and you’ve simplified your pathway to get there. The next step is making that plan visible. In this section, you’ll conceptualize a clear roadmap to execute your vision in the next 12 months, all while leaving room to learn and experiment so your business can thrive. During this time, it’s also important to celebrate your wins—take a step back and acknowledge what you’ve already accomplished before moving right to the next goalpost. EXPAND: Lastly, it’s time to advance to the next level. How can you create longevity for your business, resulting in a sustainable plan where you aren’t worked to the bone? The key is to define success on your own terms. In this section, you’ll find a pace that works best for you and begin to scale your team and your concept while prioritizing your self-care. Trust yourself, trust the process, and trust your vision to develop in a way that works for you. It’s time to create a new paradigm for women in business—a paradigm centered around sustainable leadership. There’s a whole woman behind the business and we need to acknowledge, support, and nourish each part of her to form a truly solid foundation. Filled with an inspiring blend of personal stories and case studies, She Builds provides a radical and practical framework for women to redefine their businesses on their own terms and build with love.