Societies all over the world are collectively aging. We are living longer and there are fewer babies being born. Super Age begins when societies pass the threshold of having twenty percent or more of their population over the age of sixty-five. Active, wealthier older people may be the new millennials for marketers. New construction of all projects should consider age in design. If we aren't proactive in handling the changes that having an older population will bring, we could be facing economic stagnation, greater isolation, and accelerated decline of rural communities. But Schurman is hopeful that we will meet the Super Age and harness the good that it can bring: extended and healthier lives, more generational cooperation at work and home, and new markets and products to explore.